TL;DR
Royal Enfield aims to export over 100,000 motorcycles in FY25, leveraging popular models and expanding global networks to strengthen its international presence.
Royal Enfield, India's iconic motorcycle manufacturer, is setting ambitious targets for its global expansion, aiming to export over 100,000 units in the fiscal year 2025. This aggressive export strategy underscores the brand's growing international appeal and its commitment to becoming a global leader in the mid-size motorcycle segment. The success of recent models like the new Himalayan 450 and the Super Meteor 650, which have garnered significant attention in international markets, is fueling this push. Royal Enfield is strategically expanding its dealership network and service infrastructure in key regions, including Europe, North America, and Southeast Asia, to support this growth. The company's unique blend of classic styling, robust performance, and accessible pricing continues to resonate with riders worldwide, making its 'Made in India' motorcycles a formidable contender on the global stage. This focus on exports is expected to further strengthen Royal Enfield's financial performance and brand equity internationally.