TL;DR
Yamaha has discontinued the YZF-R3 and MT-03 motorcycles in India due to poor sales performance and an inability to compete effectively on price and features.
Yamaha India has quietly ceased sales of its YZF-R3 faired sportbike and the MT-03 naked motorcycle in the Indian market, a decision reportedly driven by persistently poor sales figures. This move comes despite previous price revisions and additional discounts offered due to GST reforms earlier in the year.
Dealers have confirmed the absence of inventory for both motorcycles, indicating a complete halt in their availability. The models struggled to gain significant traction, with market analysts pointing to their relatively high pricing and perceived outdated features when compared to more contemporary rivals in their respective segments.
The discontinuation reflects the challenging dynamics of India's competitive premium motorcycle market, where value for money and up-to-date technology play crucial roles in consumer decisions. Yamaha will likely focus its efforts on other segments and potentially introduce new, more competitive models in the future.
