TL;DR
A new nationwide road safety campaign in India is targeting two-wheeler riders in urban areas to promote safer riding practices and reduce accidents.
A new nationwide road safety campaign has been launched, specifically targeting two-wheeler riders in urban areas across India. Spearheaded by the Ministry of Road Transport and Highways in collaboration with various NGOs, the initiative aims to enhance awareness about safe riding practices, the importance of helmets (beyond basic compliance), lane discipline, and avoiding distracted driving. The campaign utilizes digital media, public service announcements, and on-ground workshops in major cities to disseminate key safety messages. With two-wheelers accounting for a significant portion of road accidents, this focused effort seeks to reduce fatalities and injuries by promoting responsible riding behaviour among the vast population of Indian motorcyclists and scooterists. Educational modules on defensive driving and the risks of overspeeding are central to the program.