TL;DR
Mercedes-Benz India is accelerating its EV strategy with over 40 global launches planned, including the new CLA BEV, aiming to significantly boost its electric car sales in the luxury segment.
Mercedes-Benz India has announced a substantial push into the electric vehicle (EV) market, with plans for over 40 global launches, predominantly EVs, within the next 18-20 months. This aggressive strategy includes the recent introduction of the CLA BEV, which starts at ₹55 lakh and marks the brand's entry into India's luxury EV segment.
Currently, electric cars account for 6% to 8% of Mercedes-Benz India's sales, a figure projected to rise significantly in the coming 12 to 18 months. High-end models like the EQS SUV, EQS Maybach SUV, and the electric G-Class SUV already contribute to 20% of the company's top-tier vehicle volumes. The new CLA BEV has garnered over 400 orders in just 20 days and boasts an impressive range of up to 792 km on a single charge, reinforcing Mercedes-Benz's commitment to expanding its luxury EV portfolio in India.
