TL;DR
Connected features are now a major buying factor for Indian car consumers, with tech-savvy vehicles doubling their market share to 27.4% of new sales.
The Indian automotive market is witnessing a significant shift in consumer preferences, with digital and connected features becoming a primary determinant for new car purchases. From January to October 2025, connected cars, which integrate internet access and advanced sensors, accounted for 27.4% of new vehicle sales in India, more than double their share from fiscal year 2021.
Automakers are increasingly equipping even their compact models, such as the Hyundai Venue and Tata Altroz, with sophisticated connected technologies like geofencing, remote monitoring, and advanced driver safety systems. This trend underscores a growing demand for convenience, enhanced safety, and modern technological integration, fundamentally influencing product development and sales strategies across the Indian automotive landscape.
