TL;DR
Royal Enfield maintains strong sales momentum in early October due to festive demand, particularly for the Classic 350 and Meteor 350, with expectations to surpass last year's festive quarter volumes.
Royal Enfield, the iconic Indian motorcycle manufacturer, reported continued robust sales figures for the first week of October, building on the festive season's positive sentiment. Dealerships across major cities noted a significant uptick in inquiries and bookings, particularly for the Classic 350 and Meteor 350 models. The company attributes this consistent performance to renewed consumer confidence, strategic marketing campaigns, and a strong product lineup. While official monthly sales data is yet to be released, preliminary reports suggest that Royal Enfield is well-poised to exceed previous year's festive quarter volumes. The brand's focus on expanding its retail network in tier-2 and tier-3 cities is also paying dividends, tapping into a broader customer base looking for reliable and aspirational two-wheelers. Analysts predict this trend to continue through Diwali, further solidifying Royal Enfield's market position.