TL;DR
Honda Motorcycle & Scooter India reported a 25% sales surge in the first two weeks of October, driven by strong demand for Activa and Shine during the festival season.
Honda Motorcycle & Scooter India (HMSI) today announced a remarkable surge in sales during the ongoing festival season, registering a 25% year-on-year growth for the first two weeks of October. This robust performance is attributed to strong demand for popular models like the Activa scooter and the Shine motorcycle, fueled by attractive festive offers and renewed consumer confidence. The company highlighted that rural markets, in particular, showed significant momentum, contributing substantially to the overall sales volume. HMSI’s aggressive marketing campaigns and expanded dealer network have played a crucial role in achieving these impressive figures, signaling a positive outlook for the two-wheeler industry during the peak festive period.