TL;DR
Tata Motors and Mahindra are offering substantial discounts and corporate benefits on their EVs, up to ₹3.8 lakh, to boost sales by the financial year-end amidst growing market competition.
As the financial year-end approaches, leading Indian automakers Tata Motors and Mahindra have rolled out significant discounts and benefits on their electric vehicle (EV) lineups. These incentives, reaching up to Rs 3.8 lakh, aim to boost sales and clear inventory amid intensifying competition in the country's burgeoning EV market.
Mahindra is offering 'Special March' benefits of up to ₹2.4 lakh on its XEV 9e and BE 6 electric SUVs, with overall incentives potentially reaching ₹2.95 lakh on select variants. Tata Motors, a segment leader, is providing cumulative benefits of up to ₹3.8 lakh on specific electric models and variants. These discounts often target last year's stock and top-end variants to make them more appealing to buyers.
Electric carmakers are also strategically targeting corporate buyers with aggressive deals, leveraging financial year-end tax planning. These campaigns combine purchase incentives with ownership benefits, including cash discounts, exchange bonuses, and corporate perks ranging from ₹1.8 lakh to ₹5.2 lakh, in addition to accelerated depreciation benefits of up to 40% on EVs.
