TL;DR
TVS Motor Company plans to launch Norton Motorcycles in India by April 2026, with local manufacturing of the twin-cylinder Atlas adventure bike.
TVS Motor Company is gearing up to introduce Norton Motorcycles into the Indian market by April 2026, alongside a global rollout across Europe, the US, and Asia. Sudarshan Venu, Chairman and MD of TVS Motor, confirmed that India will be a significant part of Norton's revival, with plans to retail the full line-up and appoint new dealerships across the country. This strategic move follows TVS Motor's acquisition of the iconic British brand five years ago.
Among the anticipated models, a twin-cylinder Norton Atlas adventure bike is slated for full manufacturing in India, which is expected to result in competitive pricing for Indian consumers. TVS also announced that new flagship versions of its V4 superbike and an all-new middle-weight adventure bike will be showcased at EICMA 2025, with the V4 available in Manx and Manx R versions. The local production of the Atlas highlights a deeper commitment to the Indian market.
