TL;DR
TVS Srichakra has taken over US motorsports agreements worth over $1 million, enhancing its global brand presence in racing.
TVS Srichakra Limited has significantly bolstered its global motorsports engagement by executing an Assignment and Assumption Agreement on April 10, 2026. This agreement, made with its wholly-owned subsidiary Super Grip Corporation USA and Bristol Motor Speedway LLC, involves TVS Srichakra assuming motorsports agreements valued at USD 1,033,250.
The deal transfers Suite License and Sponsorship agreements that were originally established in 2024 and are set to run until December 31, 2028. This strategic move is aimed at directly managing TVS Srichakra's presence in the US motorsports market and enhancing its global brand visibility.
