TL;DR
Tesla India is offering Model Y discounts of up to ₹2,00,000 due to booking cancellations and strong competition from BMW and Mercedes-Benz.
Tesla's expansion efforts in India are encountering hurdles, with reports indicating a significant number of Model Y booking cancellations, estimated at 100-150 units. This suggests challenges with buyer affordability, leading Tesla to introduce discounts of up to ₹2,00,000 on the Model Y.
The newly launched Model Y L, priced at ₹61.99 lakh, aims to stimulate sales. However, Tesla faces intense competition from established luxury brands like BMW and Mercedes-Benz, which currently hold substantial market shares and offer compelling alternatives to Indian consumers.
