TL;DR
Maruti Suzuki is launching a buyback program and Battery-as-a-Service (BaaS) model for its eVitara EV to enhance affordability and consumer confidence.
Maruti Suzuki is introducing a buyback program and a Battery-as-a-Service (BaaS) model for its first electric vehicle, the eVitara, aiming to boost consumer confidence and adoption. This strategic move, reported on December 19, 2025, is designed to address key consumer concerns regarding EV battery life and resale value.
The BaaS model will allow customers to purchase the eVitara without the battery, significantly reducing the upfront cost, while the battery can be leased separately. This approach, coupled with a guaranteed buyback, is part of Maruti Suzuki's broader strategy to make electric vehicles more accessible and appealing to the Indian market.
