TL;DR
Hero MotoCorp, a leader in commuter bikes, is aggressively expanding into India's premium motorcycle segment with new models and an enhanced retail experience.
Hero MotoCorp, India's largest two-wheeler manufacturer, is strategically shifting gears to strengthen its presence in the premium motorcycle segment. Traditionally known for its commuter bikes, Hero is now investing heavily in R&D and launching new models like the Xtreme series and Xpulse range, aiming to attract enthusiasts and upgrade existing customers. This push is complemented by expanding its 'Premia' dealership network, offering a more exclusive buying experience. The move signals a broader industry trend where Indian consumers are increasingly seeking aspirational and feature-rich motorcycles.