TL;DR
Bajaj Auto aims to capture the top position in India's electric scooter market this year by focusing on product refinement and making EVs more accessible.
Bajaj Auto has articulated its ambitious goal of becoming the leader in India's electric scooter segment during the current calendar year. The company's strategy involves refining its product offerings and enhancing the affordability and reliability of electric mobility solutions. Rishab Bajaj, son of Managing Director Rajiv Bajaj, conveyed optimism regarding the company's prospects of achieving this leadership position.
This strategic push is further bolstered by the recent introduction of the Chetak C25 model, which aims to strengthen Bajaj's electric scooter portfolio for urban consumers. With a renewed focus on making electric vehicles more accessible and dependable, Bajaj Auto is gearing up for aggressive competition in the burgeoning Indian EV market.
