TL;DR
Audi India aims to double its market share in the luxury car segment to 16% within three years, through aggressive network expansion and launching six new locally assembled models.
Audi India has set an ambitious goal to double its market share in the Indian luxury car segment to 16% within the next three years, up from its current 8%. A top company official revealed this strategic plan, which will be driven by aggressive network expansion and the launch of new models.
The luxury automaker plans a significant product offensive, with six all-new locally assembled models expected over the next 18 months. This localization strategy is crucial for competing effectively with established dominant players like Mercedes-Benz and BMW in India's growing luxury car market.
Audi's commitment to local assembly aims to make its premium offerings more accessible and competitive on price, while also strengthening its presence across the country. This move signifies a renewed push by Audi to capture a larger portion of India's evolving luxury automotive landscape.
