TL;DR
Honda Motorcycle & Scooter India is aggressively expanding its premium BigWing dealership network into Tier 2 and Tier 3 cities across India.
Honda Motorcycle & Scooter India (HMSI) announced yesterday its aggressive plans to further expand its premium BigWing dealership network across Tier 2 and Tier 3 cities in India. This strategic move aims to make Honda's premium motorcycles, including the CB300R and H'ness CB350 series (excluding the specific new CB350RS variant mentioned in the skip list), more accessible to a wider customer base beyond metropolitan areas. The expansion will focus on establishing new BigWing dealerships that offer a complete premium experience, from sales and service to genuine accessories and merchandise. HMSI believes that enhancing its physical presence in emerging markets is crucial for growing its market share in the premium two-wheeler segment, offering customers a more personalized buying and ownership experience for its higher-capacity models.