TL;DR
TVS Motor Company unveiled six new models (ICE and EV) and marked Norton Motorcycles' European comeback at EICMA 2025 on November 4.
TVS Motor Company made a significant impact at EICMA 2025 in Milan on November 4, unveiling an extensive range of six new models. These new products span both internal combustion and electric powertrains, showcasing TVS's diverse engineering capabilities and commitment to future mobility. The showcase also marked the official European resurgence of the iconic British motorcycle brand, Norton, now under TVS ownership.
The unveiling included several new concept vehicles and an electric bike, highlighting TVS's advancements in green mobility solutions. Norton Motorcycles, backed by TVS, teased new products, with a focus on blending British heritage with modern engineering. Norton plans to launch six new bikes within the next three years, including electric platforms, with some models potentially assembled at TVS’s Hosur facility in India.
This strategic presence at EICMA underscores TVS Motor Company's ambition to strengthen its global footprint and accelerate its product development pipeline. The collaboration with Norton is particularly significant, aiming to re-establish the British brand's premium presence in key international markets, including India, with a focus on performance and craftsmanship.
