TL;DR
OLA Electric is preparing to launch a more affordable 'Lite' variant of its S1 Air electric scooter to target budget-conscious buyers in smaller Indian cities.
OLA Electric is reportedly gearing up to introduce a more accessible 'Lite' variant of its popular S1 Air electric scooter, aiming to capture a larger share of the burgeoning Tier-2 and Tier-3 city markets during the upcoming festive season. Sources close to the company indicate that this new variant will feature minor adjustments in battery capacity and performance to achieve a significantly lower price point, without compromising on essential smart features. The move is seen as OLA's strategy to broaden its customer base and make electric mobility more affordable for a wider demographic, challenging traditional ICE scooters in the entry-level segment. An official announcement and launch details are expected within the next few weeks, ahead of Diwali.