TL;DR
Ather Energy is offering discounts of up to ₹20,000 on its Rizta and 450 Series electric scooters until March 31, 2026, coinciding with the end of the PM E-Drive Scheme subsidy.
Ather Energy has announced limited-time offers of up to ₹20,000 on its popular electric scooters, the Ather Rizta and Ather 450 Series. These promotional benefits are valid until March 31, 2026. The timing of these discounts coincides with the conclusion of the PM E-Drive Scheme subsidy, suggesting a strategic move by Ather to sustain sales momentum as government incentives phase out.
These offers aim to make electric two-wheelers more accessible to consumers and encourage wider adoption of green mobility solutions in India. The discounts cover various models within the Rizta and 450 Series, providing potential buyers with significant savings as the fiscal year draws to a close.
