TL;DR
Ather Energy has launched its 'Ather Electric December' campaign, offering discounts and EMI benefits up to ₹20,000 on select electric scooters to boost year-end sales.
Ather Energy, a prominent Indian electric two-wheeler manufacturer, has kicked off its third annual 'Ather Electric December' initiative. This month-long campaign offers customers compelling financial benefits, including cash discounts and EMI offers up to ₹20,000 on select Ather electric scooters.
The program aims to address the common year-end trend of buyers delaying purchases, assuring customers of continued value through consistent backward compatibility across hardware and software. Eligible buyers can avail up to ₹10,000 off on credit card EMIs and an additional ₹10,000 cash discount, with offers applicable for cardholders of several leading banks.
Ather's current product lineup features the performance-oriented 450 series (450X, 450S, and 450 Apex) and the family-focused Rizta scooter, offering IDC ranges of up to 161 km. These models boast advanced features such as multi-mode traction control, MagicTwist™, and integrated connected functionalities like Google Maps navigation and WhatsApp on the Dashboard.
