TL;DR
Sony and Honda's Afeela brand has unveiled an SUV prototype at CES 2026, building on the Vision-S 02 concept and planned for a 2028 launch.
Afeela, the automotive brand formed through a partnership between Sony and Honda, has unveiled an SUV prototype at CES 2026. This new SUV is the second model to emerge from the collaboration and is based on the Vision-S 02 concept, which was first revealed three years prior.
The Afeela SUV, while currently a prototype, is planned for a full launch in 2028. The partnership leverages Honda's expertise in engineering and manufacturing, while Sony focuses on the technological aspects and user experience of the vehicles. The prototype showcases a minimalist aesthetic with a fastback roofline and is speculated to feature a 91kWh battery pack, offering a claimed range of 482km.
