TL;DR
The premium motorcycle segment in India (above 250cc) witnessed an unexpected 15% sales surge in early October, driven by festive demand and new model launches.
While the broader automotive market in India grapples with mixed sales figures, the premium motorcycle segment (above 250cc) has shown an unexpected and robust growth of 15% in the first ten days of October 2025 compared to the same period last year. This surge is primarily attributed to a strong festive season sentiment translating into actual purchases, coupled with recent successful launches and updates from manufacturers like Royal Enfield, KTM, and Triumph. Dealers across major metropolitan cities report heightened showroom footfall and quicker conversion rates for models in the Rs 2 lakh to Rs 5 lakh price bracket. Industry analysts suggest that despite inflationary pressures, aspirational buyers are prioritizing premium experiences, and easy financing options are playing a crucial role. This positive trend indicates a segment that is proving resilient to economic headwinds and benefiting from product refreshes and strategic marketing campaigns. Manufacturers are now looking to capitalize on this momentum, potentially extending festive offers and introducing limited-edition models to sustain the growth through the rest of the year. The strong start to October signals a potentially strong finish to the year for this specific motorcycle category.