TL;DR
TVS and Bajaj are now leading India's electric two-wheeler market, outperforming startups as focus shifts to reliability, service, and affordability.
The Indian electric two-wheeler market is experiencing a structural shift in 2026, with established legacy manufacturers like TVS Motor Company and Bajaj Auto surpassing venture-backed startups such as Ola Electric in sales. This indicates a new phase where execution, service depth, and affordability are becoming more critical than initial mover advantage.
Sales trends from 2025 clearly showed this turning point. TVS Motor Company emerged as the largest electric two-wheeler seller, recording 298,150 units, closely followed by Bajaj Auto with 269,233 units. In contrast, Ola Electric saw its volumes decrease significantly to 198,690 units, nearly half of its previous year's sales. Ather Energy and Hero MotoCorp's Vida brand also registered substantial sales.
Industry executives and analysts anticipate that competition in 2026 will heavily focus on reliability, comprehensive financing models, and extensive service coverage. This strategic pivot reflects a maturing market where consumer confidence is built on consistent support and value beyond just headline innovation.
