TL;DR
JSW Group is set to launch its own automotive brand, JSW Motors, in India by mid-2026, focusing on EV and hybrid SUVs, starting with rebadged Jetour models.
The JSW Group is actively preparing to launch its own independent automotive brand, tentatively named JSW Motors, in the Indian market. This strategic move is highlighted by the company's solicitation of dealership applications through prominent newspaper advertisements.
JSW Motors is anticipated to introduce rebadged Jetour SUVs, a model from China's Chery Holding Group, with the Jetour T2-based SUV likely to be among its first offerings. Positioned in the premium hybrid SUV segment around ₹30 lakh (ex-showroom), the initial launch is expected by mid-2026, although potential delays due to import duties on Chinese components could push it to late 2026 or early 2027.
