TL;DR
Hero MotoCorp is targeting growth in premium motorcycles, scooters, and electric vehicles, including patenting a new electric motorcycle design, to expand its market presence.
Hero MotoCorp, India's largest two-wheeler manufacturer, is focusing on bolstering its presence in rapidly growing segments such as scooters, premium bikes, and electric vehicles. According to CEO Harshvardhan Chitale, the company aims to capitalize on opportunities where it is currently under-represented, alongside expanding its international market footprint and parts & accessories business.
As part of its EV strategy, Hero MotoCorp currently offers electric scooters under its Vida brand and has recently patented a new electric motorcycle design in India. This move signals the company's intent to diversify its electric portfolio and cater to a wider range of electric mobility needs in the country. The company's focus on these segments reflects an evolving market where consumers are increasingly seeking premium, feature-rich, and environmentally friendly transportation options.
