TL;DR
Harley-Davidson X440 production is increasing significantly at Hero MotoCorp's plant due to high demand, reinforcing the success of the affordable premium motorcycle in India.
Hero MotoCorp and Harley-Davidson are significantly increasing the production of the Harley-Davidson X440 to cater to overwhelming demand in the Indian market. Launched as the most affordable Harley-Davidson motorcycle, the X440 has garnered immense interest, prompting a rapid scale-up in manufacturing at Hero MotoCorp's Neemrana plant. This collaborative success underscores the potential for premium motorcycle brands to thrive in India when offerings are tailored to local market preferences and price points. The ramp-up ensures quicker deliveries for customers and reinforces the strategic partnership between the two automotive giants, signaling a robust future for the Made-in-India Harley-Davidson.
