TL;DR
Ather Energy is expanding its sales and charging network into Tier-2 and Tier-3 cities across India to drive wider EV adoption and solidify its market leadership.
Leading electric scooter manufacturer Ather Energy is significantly ramping up its presence beyond major metropolitan areas, announcing aggressive expansion plans into India's Tier-2 and Tier-3 cities. This strategic move aims to tap into a rapidly growing market for electric vehicles in smaller towns, driven by increasing awareness, improving charging infrastructure, and government incentives. Ather's expansion will include setting up new experience centers, service points, and Ather Grid fast-charging stations, ensuring comprehensive support for customers. This initiative is crucial for mainstreaming EV adoption across the country and consolidating Ather's position as a frontrunner in India's electric mobility revolution.
