TL;DR
Alpinestars has expanded its presence in India with a new local office and two dedicated distributors to offer a wider range of motorcycle gear and services.
Alpinestars, the renowned Italian manufacturer of high-end motorcycle gear, has significantly strengthened its commitment to the Indian market. The company has established a dedicated local office and appointed two new distributors to expand its reach and product offerings across the country.
The new distribution strategy divides responsibilities to cater to specific categories of gear. House of Machines will manage racing and sport gear, including one-piece leather suits, off-road gear, road-use jackets and pants, and protective armor. Crucially, they will also offer service support for Alpinestars' advanced Tech-Air airbag protection systems. BigBadBikes will handle the All Terra adventure products, such as Halo riding gear, Andes touring products, and MX gear.
In addition to these distributors, Reise Moto has been named a key retail partner, further broadening the availability of Alpinestars motorcycle apparel, accessories, and protection. This expansion signifies Alpinestars' strategic move to make its comprehensive range of products more accessible to Indian riders, who previously had limited access to the brand's extensive lineup.
