TL;DR
Toyota has officially launched and priced its first electric SUV in India, the Urban Cruiser Ebella, with the top-spec E3 variant at Rs 23.60 lakh.
Toyota has officially launched its first electric vehicle in India, the Urban Cruiser Ebella, revealing its full pricing details. The fully-loaded E3 trim of the new EV is priced at Rs 23.60 Lakh (ex-showroom). The Urban Cruiser Ebella is based on the Maruti e Vitara and is offered in three variants: E1, E2, and E3. The E1 variant comes with a 49 kWh battery pack, while the E2 and E3 variants feature a larger 61kWh battery.
The introduction of the Urban Cruiser Ebella marks Toyota's entry into the rapidly expanding Indian EV market, and it aims to compete with other electric SUVs. Its rivals include the Mahindra BE 6, Tata Curvv EV, Hyundai Creta Electric, MG Windsor EV and ZS EV, and VinFast VF6 and VF7, offering consumers a new option in the electric SUV segment. This launch underscores the growing focus of major automakers on electrifying their portfolios for the Indian market.
