TL;DR
Rishikesh is set to get 10 new EV charging stations through a public-private partnership, integrating green infrastructure with advertising opportunities.
Cash Ur Drive Marketing Limited has secured a Public-Private Partnership (PPP) project with Nagar Nigam Rishikesh to develop, operate, and maintain Electric Vehicle (EV) charging stations across the city. This initiative, announced on January 2, 2026, aims to deploy 10 EV charging stations over a 10-year concession period.
The project also includes associated advertising rights at these locations, allowing Cash Ur Drive to monetize both charging usage and advertising visibility. This move reinforces the company's focus on infrastructure-backed green platforms, aligning with the growing adoption of EVs and supportive policy environments in India.
