TL;DR
India's two-wheeler market experienced strong growth in the adventure and touring segments during Q3 2025, driven by evolving consumer preferences and better infrastructure.
A comprehensive market report for Q3 2025 reveals a significant surge in sales within India's adventure and touring two-wheeler segments. The report attributes this growth to an increasing interest among Indian consumers in long-distance travel and recreational riding, alongside the availability of more diverse and capable models from various manufacturers. Factors such as improved road infrastructure, rising disposable incomes, and the influence of motorcycle tourism are contributing to this trend. While commuter segments remain dominant, the premium and lifestyle-oriented categories, particularly adventure motorcycles, are showing the fastest year-on-year growth, indicating a shift in consumer preferences towards experiential riding.