TL;DR
Honda is launching an aggressive strategy for India, planning ten new models by 2030, including seven SUVs and a strong focus on EVs, making India a core global growth pillar.
Honda Motor Co. President and CEO Toshihiro Mibe has announced a significant strategic shift, positioning India as one of Honda's three key global growth pillars, alongside North America and Japan. This aggressive comeback plan for the Indian market includes the launch of ten new models by 2030, with a strong emphasis on electric vehicles (EVs) and SUVs. This move aims to help Honda regain market share in one of the world's fastest-growing automotive markets.
A dedicated project team has been established for India to formulate its EV and electrification roadmap. Mibe indicated that the team is exploring approaches specifically tailored for India, including potential collaborations within the two-wheeler segment to maximize opportunities given the extensive supplier and OEM network in the country. The ambitious plan includes introducing seven new SUV models by 2030, which will cater to the mainstream demand in India.
The upcoming lineup will feature models from Honda's new Zero Series EV family, which was previewed at the Japan Mobility Show. This strategic pivot reflects Honda's response to the evolving global auto market, particularly the competitive pressures from Chinese OEMs and the rapid shift towards electrification. By concentrating efforts on India, Honda aims to consolidate its leadership and drive growth across both mass and premium segments.
