TL;DR
Harman India expects its automotive business to double in five years due to rising demand for connected car technologies and premium in-car experiences.
Harman India, the automotive technology company owned by Samsung, projects a doubling of its automotive business in India over the next five years. This optimistic forecast is based on the escalating demand for connected vehicles, advanced software-driven technologies, and premium in-car experiences within India's expanding passenger vehicle market. The company, which supplies infotainment systems, connected vehicle tech, and audio systems to major automakers like Tata Motors, Mahindra, and Maruti Suzuki, also exports its Indian-manufactured products globally.
India is emerging as Harman's fastest-growing market, driven by consumers' increasing willingness to embrace technology in their vehicles and automakers' efforts to integrate luxury-level features into more affordable models. Krishna Kumar, MD and Senior Vice President at Harman India, highlighted the vast potential, noting that car ownership per 1,000 people is currently low, presenting a significant growth opportunity. Harman's cumulative investment in India has already surpassed Rs 550 crore, with a recent expansion of its Pune manufacturing facility.
