TL;DR
Audi India is contemplating local manufacturing of electric vehicles and plans to double its luxury car market share in India within five years through new products and network expansion.
Audi India is actively considering the local manufacturing of battery electric vehicles (BEVs) as part of an ambitious strategy to significantly increase its market share in the luxury car segment. The German luxury carmaker aims to boost its market presence from approximately 8 percent to between 15 and 16 percent over the next three to five years. A decision on the local BEV production plan is expected within the coming months.
This strategic move is anchored in a three-pillar approach focusing on enhanced customer centricity, introducing new products, and expanding the dealership network, particularly into Tier-II and Tier-III cities. Audi is also evaluating the proposed India-European Union Free Trade Agreement (FTA) to facilitate the introduction of more models into the Indian market, allowing them to gauge demand before committing to local manufacturing. This approach signifies a blend of strategic market penetration and adapting to evolving trade policies.
