TL;DR
Ather Energy's family electric scooter, the Rizta, has achieved over 2 lakh sales in India within 20 months, demonstrating strong market acceptance.
Ather Energy, a prominent player in India's electric two-wheeler market, has announced that its family-focused electric scooter, the Ather Rizta, has successfully surpassed the 2 lakh (200,000) sales milestone. This achievement, reached in just 20 months since its launch, solidifies the Rizta's position as a popular choice in the mass-market segment.
The rapid acceleration in demand for the Rizta underscores the growing acceptance of electric scooters among Indian families, less than two years after its introduction. The milestone highlights Ather Energy's successful strategy in expanding its portfolio to cater to a wider demographic beyond performance-oriented riders.
