TL;DR
V-Green has appointed automotive veteran Amit Arora as its marketing and brand strategy lead in India to drive expansion in the country's EV charging market.
V-Green, the global charging infrastructure arm founded by VinFast's billionaire founder Pham Nhat Vuong, has strategically appointed Amit Arora to lead its Nationwide Marketing and Brand Strategy in India. Arora, an automotive veteran with over 17 years of experience in the traditional automotive sector, joins V-Green at a crucial time as the company aims to significantly expand its footprint in India's rapidly growing electric vehicle (EV) charging market.
Arora's mandate at V-Green is clear: accelerate customer acquisition, refine pricing strategies, and execute high-impact product launches, aiming to replicate the company's success in Vietnam. V-Green recently announced major strategic partnerships with HPCL (Hindustan Petroleum) and RoadGrid India to deploy fast-charging stations across thousands of fuel outlets and urban centers. This appointment signals V-Green's intention to apply global best practices from the Internal Combustion Engine (ICE) world to the clean mobility sector, reinforcing its commitment to building a robust EV charging ecosystem in India.
