TL;DR
Suzuki is set to launch new 350-500cc retro motorcycles in India, aiming to compete with Royal Enfield and potentially using India as a production base.
Suzuki is preparing to enter India's competitive middleweight cruiser segment (350-500cc) with new retro-styled motorcycles, aiming to challenge the dominance of Royal Enfield. The Japanese manufacturer, which expressed its intent at EICMA 2025, is reportedly developing multiple models for the Asian and European markets.
The company might consider re-tuning its existing 398cc single-cylinder engine, which is already Euro 5+ compliant and produces 37.5 bhp, for these new offerings. This strategic move could involve making India a production hub to leverage lower manufacturing costs, thereby ensuring competitive pricing in a segment where affordability is a key factor for success. Suzuki is also establishing a new factory in Kharkhoda, Haryana, with a significant annual production capacity.
