TL;DR
Simple Energy launched its new 'RIDE UNTAMED' electric scooter in India on January 5, 2026, entering a competitive and growing EV market.
Bengaluru-based startup Simple Energy debuted its latest electric scooter, dubbed 'RIDE UNTAMED,' on January 5, 2026, marking a significant event in India's evolving electric vehicle (EV) landscape. This launch is a key step for Simple Energy, a brand known for pushing boundaries in electric two-wheeler performance and range.
The introduction of 'RIDE UNTAMED' comes as the Indian EV sector is projected to reach approximately $31.09 billion by the end of 2026, indicating an increasingly competitive market. Simple Energy faces competition from established players like TVS Motor with its iQube and Orbiter models, and Ather Energy with its family-oriented Rizta. The new scooter's performance and features are expected to cater to a growing consumer base interested in advanced electric mobility solutions.
