TL;DR
Mahindra has launched the XUV 7XO as India's first vehicle to integrate Dolby Vision and Dolby Atmos, delivering a premium and immersive in-car entertainment experience.
Mahindra and Mahindra Ltd., in collaboration with Dolby Laboratories, has launched the all-new Mahindra XUV 7XO, setting a new benchmark for in-car entertainment in India. Unveiled on February 3, 2026, the XUV 7XO is the first vehicle in the country to offer a combined Dolby Vision and Dolby Atmos experience.
This integration brings mesmerizing colors and sharp details through Dolby Vision, coupled with the transformative, spatial sound of Dolby Atmos, aiming to immerse consumers deeper into their favorite entertainment. The system utilizes the full capabilities of the vehicle's visual displays and sound system, creating a multidimensional soundscape that enriches music, movies, and podcasts.
The XUV 7XO provides seamless access to content, with Gaana for music in Dolby Atmos and Sony LIV for movies and TV shows in Dolby Vision and Dolby Atmos, directly integrated into the in-car entertainment system. This marks Sony LIV as the first OTT platform to be embedded at the system level in an Indian vehicle, offering a premium entertainment experience on the go.
