TL;DR
Mahindra is planning a cautious expansion into EV exports after strong domestic sales, supported by new model launches and significant investment in charging infrastructure.
Mahindra & Mahindra, a prominent SUV manufacturer in India, is planning a cautious yet strategic expansion into the international electric vehicle (EV) export market. Rajesh Jejurikar, Executive Director of Auto and Farm Sectors at Mahindra & Mahindra, stated that the company will pursue EV exports in a "calibrated manner."
This announcement follows a strong performance in the domestic EV market, where Mahindra secured the leading revenue market share for EVs in the first half of fiscal 2026, generating over Rs 8,000 crore in sales for its electric SUVs. Over the past seven months, the company has sold more than 30,000 electric SUVs, indicative of robust domestic demand.
Mahindra recently unveiled its 7-seater electric SUV, the XEV 9S, with an "aggressive" starting price of Rs 19.95 lakh. The company also has ambitious plans to establish 250 EV charging stations, each with 180 kW, and over 1,000 charging points by the end of 2027. While acknowledging faster technology cycles in the EV sector, Mahindra emphasizes its investment in advanced chips to stay ahead of software advancements and mitigate supply chain uncertainties.
