TL;DR
Hyundai India is launching a range of new EVs, MPVs, and crossovers to reclaim market share after slipping to fourth place in FY26.
Hyundai Motor India is preparing a fresh wave of product launches across electric vehicles, crossovers, and Multi-Purpose Vehicles (MPVs) over the next 12-24 months. This aggressive strategy aims to regain momentum after the company slipped to fourth place in India's passenger vehicle market in FY26, its first exit from the top three in over two decades.
The South Korean automaker's focus is on addressing portfolio gaps and actively participating in high-growth segments, particularly SUVs and new-energy vehicles. While Hyundai reported a 17% year-on-year increase in April 2026 domestic volumes, its market share has declined from over 16% a few years ago to nearly 12% in FY26, indicating a need for a stronger presence in rapidly expanding segments like compact SUVs and entry-level EVs.
The company plans to accelerate its pace of hybrid and electric car introductions across various price points, rather than solely relying on incremental refreshes. An A-segment electric SUV, the Hyundai Inster, could be among the new models launched in the next 6-12 months.
