TL;DR
Defender launched India's inaugural luxury automotive anamorphic display in Mumbai, creating an immersive digital experience that showcased the vehicle's dynamic presence.
Defender has set a new benchmark in luxury automotive marketing by launching India's first anamorphic display activation. This innovative digital experience debuted at Atrium, Phoenix Palladium, Lower Parel, Mumbai, from February 20 to 22, 2026. The 35ft x 16ft screen created a compelling immersive effect, making the Defender vehicle appear to emerge dynamically from the display.
Developed in collaboration with Inventech, a company within the Laqshya Media Group, the anamorphic content was subsequently showcased in other major Indian cities, including Delhi, Gurgaon, Bangalore, Kochi, and Chennai, on February 21. The initiative was designed to vividly portray Defender's 'unstoppable spirit' and deliver a high-end, immersive experience entirely from India.
This pioneering marketing activation highlights the growing adoption of advanced digital technologies within India's automotive sector to engage consumers. By transforming the vehicle into a cinematic spectacle, Defender aimed to reflect both its on-road and off-road capabilities in an unprecedented digital format, further solidifying its luxury brand image.
