TL;DR
BMW India's EV sales now exceed 20% of its total, primarily driven by new luxury car buyers, with a target of 30% by 2030.
BMW India has reported a significant milestone, with electric vehicles now accounting for over 20% of its total sales in the country. This surge is notably driven by first-time luxury car buyers who are increasingly opting for EV models. The robust growth indicates a shifting preference towards electric mobility within the premium segment of the Indian automotive market.
The company anticipates that electric models will contribute to 30% of its overall sales before 2030, reflecting a strong commitment to its EV strategy in India. This trend suggests a growing acceptance and demand for luxury electric vehicles, propelled by factors such as enhanced technology, environmental consciousness, and evolving consumer aspirations in the country.