TL;DR
Bajaj Auto reveals an aggressive strategy to regain domestic motorcycle market share with new 125cc commuter and three Pulsar variants launching between December 2025 and FY27.
Bajaj Auto's management has articulated a clear and aggressive strategy to reclaim its lost market share in the domestic motorcycle segment. The company's plan includes a series of new product launches, beginning with a new 125cc commuter motorcycle scheduled for fiscal year 2027.
Furthermore, Bajaj Auto intends to introduce three new variants of its popular Pulsar series in December 2025, March 2025, and May 2025. This concerted effort in product development is expected to drive a 6.5% volume CAGR for Bajaj Auto over fiscal years 2025 to 2027. The company is also seeing strong demand momentum in its export markets, with recent currency depreciation providing an additional margin cushion.
