TL;DR
Ather Energy has launched a new subsidiary to distribute auto insurance policies, enhancing the EV ownership ecosystem for its customers in India.
Electric two-wheeler manufacturer Ather Energy has expanded its service offerings by venturing into the auto insurance distribution sector. The company officially announced the launch of a new, wholly-owned subsidiary dedicated to providing vehicle insurance services to its growing customer base. This strategic move aims to streamline the electric vehicle ownership experience for Ather's consumers nationwide.
Operating as a Corporate Agent, the new entity will collaborate with multiple insurance providers to offer tailored auto insurance policies. This initiative by the Bengaluru-based EV maker, known for its performance-oriented 450X and family-focused Rizta e-scooters, is a significant step towards creating a more integrated ecosystem for electric mobility in India.
By entering the insurance space, Ather Energy seeks to enhance customer convenience and potentially offer more competitive or specialized insurance products designed for electric vehicles. This expansion reflects a broader trend among EV manufacturers to provide comprehensive solutions that address various aspects of EV ownership, from purchase to maintenance and now, insurance.
