TL;DR
Yamaha India is shifting its market strategy to focus on the premium motorcycle segment, introducing aspirational products and enhancing the customer experience to cater to affluent riders.
Yamaha Motor India is recalibrating its market strategy, placing a stronger emphasis on the premium motorcycle segment to drive future growth. Moving beyond mass-market commuter bikes, the company is intensifying its focus on models with higher engine capacities and advanced features, targeting discerning young riders and enthusiasts. This shift involves introducing new, aspirational products, enhancing the sales and service experience at premium dealerships, and building a stronger brand presence in the lifestyle segment. Yamaha aims to capitalize on the increasing purchasing power and evolving preferences of Indian consumers who seek performance, style, and advanced technology. This strategic pivot is expected to bolster Yamaha's brand image and profitability in the competitive Indian two-wheeler market.